AI Insights · Timothy · September 2025
Top 5 Social Apps on Android in Europe, Q3 2025
Explore the performance trends of the top 5 social apps on Android in Europe during Q3 2025, including TikTok, Instagram, Facebook, Threads, and TikTok Lite.
TikTok - Videos, Shop & LIVE saw a fluctuating trend in its weekly revenue, peaking at approximately $14M in early September. Weekly downloads remained steady, with a slight increase towards the end of the quarter, reaching about 976K. Active users remained consistently above 119M, showing a slight increase towards the end of September.
Instagram experienced a gradual rise in weekly revenue, culminating at $434K in the final week of September. Downloads were stable, with numbers hovering around 717K by the end of the quarter. Active users saw a slight decline, ending the quarter with around 130.7M.
Facebook maintained a steady revenue increase, reaching $251K by the end of September. Downloads remained consistent, with a peak of approximately 608K in early September. Active user counts slightly decreased to 120.9M by the end of the quarter.
Threads started with strong download numbers, around 511K in mid-July, but saw a decline towards the end of the quarter, finishing at 225K. Active users increased slightly, ending the quarter at 20.6M.
TikTok Lite - Save Data & Fast experienced a notable drop in revenue over the quarter, with a minimal $17 by the end of September. Downloads fluctuated, peaking at 436K in mid-August before settling at 318K. Active users showed a peak of approximately 9M in mid-August, with a slight decrease to 7.6M by the quarter's end.
These insights are based on data from Sensor Tower, where more detailed analysis can be found.